You’re Invited! Thought-Leadership Event – Sponsored by Google & Picobarn

Event Details

Where: FourAthens Technology Incubator
165 E Dougherty St, Athens, GA 30601
When: Tomorrow, March 5th @ 1PM
What: Google Executives Discuss Marketing & Lunch Catered by Panera Bread

Brought to you, free of charge, by Google and Picobarn

Keeping Up With the Evolving Digital Landscape

Lorraine TwohillLisa Gevelber, VP of Americas Marketing, Google

The world is changing. The evolution of technology is giving people the opportunity to do extraordinary things. We’ll share how Google is evolving alongside this changing world, in the way it thinks about its brand and its marketing.

The Zero Moment of Truth: Reaching Customers When It Matters

Darren PleasanceJohn Nicoletti, Director of Agency Development, Google

Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. We call this the Zero Moment of Truth, and we’ll share how this changes the way businesses reach their customers. We’ll talk about reaching the right customers when it matters, with the right message, using Google AdWords.

Working and Winning with an Agency: A Fireside Chat

Anthony BertucaBickey Russell, Head of Channel Managed Agencies, Google

We know small businesses can be hesitant about spending with an agency. We’ll communicate the importance of partnering with an online professional, how they should approach working with an agency, and what resources the Google agency team is providing agencies to help their clients succeed.

About Picobarn’s Online Marketing Strategy

After the live-stream, Jason will talk for five to ten minutes about how Picobarn is working with clients to creatively solve their online marketing challenges.

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