You’re Invited! Thought-Leadership Event – Sponsored by Google & Picobarn
Where: FourAthens Technology Incubator
165 E Dougherty St, Athens, GA 30601
When: Tomorrow, March 5th @ 1PM
What: Google Executives Discuss Marketing & Lunch Catered by Panera Bread
Brought to you, free of charge, by Google and Picobarn
Keeping Up With the Evolving Digital Landscape
Lisa Gevelber, VP of Americas Marketing, Google
The world is changing. The evolution of technology is giving people the opportunity to do extraordinary things. We’ll share how Google is evolving alongside this changing world, in the way it thinks about its brand and its marketing.
The Zero Moment of Truth: Reaching Customers When It Matters
John Nicoletti, Director of Agency Development, Google
Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. We call this the Zero Moment of Truth, and we’ll share how this changes the way businesses reach their customers. We’ll talk about reaching the right customers when it matters, with the right message, using Google AdWords.
Working and Winning with an Agency: A Fireside Chat
Bickey Russell, Head of Channel Managed Agencies, Google
We know small businesses can be hesitant about spending with an agency. We’ll communicate the importance of partnering with an online professional, how they should approach working with an agency, and what resources the Google agency team is providing agencies to help their clients succeed.