How Does Google Work?

Google’s mission is to organize the world’s information and make it universally accessible, but how does it work?

First, Google scans web pages to discover new information. Based on the site’s keywords, Google will add the site to an index for quick reference. Also, Google looks for and follows links to find more web pages.

What is a keyword?

Keywords are the terms users provide in search engines to find information. Google uses keywords or search terms to generate results with the most relevant content. When a user types in a keyword phrase, Google looks at its index for sites that contain that phrase. While there is synonym and spelling detection, the “best result for you” will likely contain the exact phrase searched.

How does Google rank pages?

Google’s original patent is the PageRank algorithm. This method determines the authority of your website based on the number of other websites linking to yours. Link value is weighted based on site authority and page rank. In this way, Google determines website popularity and importance based on the number of times a website is mentioned by other authoritative websites.

Ex. Your website is very popular and has lots of people recommending it through links. Google sees these links to your site and determines that you are the expert in the field.

Personalized Search Results

Words mean different things to different people, and it is Google’s goal to provide the best result for YOU. To do this, Google uses over 40 different signals to influence search result pages. Everything from where you are located to your search history is used to personalize search results. This means that different users may receive drastically different results for the same keyword.

Key Take-Aways:

  1. If you don’t know what your customers are searching for, you’ve missed the boat. It is important to consider what search terms customers might use to find your website so you can obtain visitors from your target market.
  2. If you don’t engage in link building activities, Google will not attribute reputation and authority to your website. Build your website’s popularity by actively seeking link referrals (a share button on a social networking site) and reciprocating links from other websites.
  3. There is no ‘Standard Google Search’ anymore. Results are personalized based on location, type of computer and who you are.

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