Pico•barn(n.) – in physics, a unit of surface area equal to 10-12 barns
Barn (Unit) is used in all fields of high energy physics to express the cross sections of any scattering process. More simply, it is a unit of sub-atomic measurement.
History of ‘Barn’
When the first experiments to “split an atom” were being performed, Enrico Fermi named the unit corresponding to the area of a typical atomic nucleus. At 10-12 cm, the nucleus is a very large sub-atomic particle. Fermi joked “it was as big as a barn”. (Source, Cornell)
Why are we Picobarn?
At the heart of every process is measurement; we test and analyze – and love to do it. We distill information into actionable processes through research, analysis, and industry expertise.
We believe that Picobarn represents an acknowledgment that there are aspects small and large to every problem, which dictate the most elegant solution.
At Picobarn, we believe the most optimal and elegant solutions are derived from stepwise refinement logic. We analyze the small and the large, and in the end, your business grows!
Picobarn specializes in Niche Marketing. We work with a variety of companies across specialized industries. Through online market research, we identify sources for online prospects in industries where more traditional marketing strategies fail. By leveraging Google Adwords and Search Engine Marketing techniques, Picobarn puts your business in front of the right customers. We help businesses find out what their customers and competitors are doing online and help you excel in your market.