Welcome to Picobarn!

Wow! Picobarn is innovating on multiple fronts, delivering small business marketing success! Take a look at some of the websites we’ve created. We deliver Top-Tier Hosting as well as popular Social Media pages.

To get your own video like this, give us a call (706) 363 – 0713 and we can help you deliver a simple promotional video.

Web Hosting on Linux

Picobarn is proud to use Linux and other open-source software to deliver superior value to our customers.

Getting Ranked

A nebulous term to say the least! Yet it has specific, quantitative measures. There are hundreds if not thousands of factors that indicate website quality. Some are simple to fix others take time.

Does your SEO monitor your website rankings? Interestingly enough, this violate’s Google and Bing’s terms of service. This means performing this activity via your website will harm your rankings. Also, services that provide “generic search” are constantly being temporarily disabled. This key measure is in ongoing flux of availability and undergoes changes in meaning.

Measuring your placement is a key to success

Representing your business and delivering revenue from online sales means making an investment in online marketing. Online reputation management is becoming more critical and more complex every day.

Let Picobarn show you how the Internet can work for you!

Time to Start Your Mailing List?

Email Marketing Is Important!

Email Has Remained Useful

Facebook, Twitter, Quora, Klout, Okrut, Instragram, Flickr – the world of social media is complex, diverse and difficult to maintain. Despite the myriad of new opportunities in Web 2.0, many businesses still have not taken the time to develop and grow their Web 1.0 email marketing list.

As people spread across various social networks, we find that email remains the most reliable way to stay in touch. Many businesses are not utilizing it!

5 Reasons to Email Market

  • Everyone uses email!
  • It keeps your customers engaged and keeps you top-of-mind
  • It adds value to your customers’ experience
  • Website visitors from your mailing list are highly engaged
  • It’s easy and free with MailChimp!

How to Setup Your Email List

  • Go to MailChimp and sign up (first 2,000 subscribers free!)
  • Import your business contacts
  • Pick your template
  • Write your first email

Picobarn has helped Georgia Health News provide daily email alerts to its list of over 200 subscribers. In three months, the mailing list has grown to become a valuable source of highly-engaged website visitors. Email alerts provide a valuable source of information to your customers and keep them involved with your message.

As always, Picobarn can help you as little or as much as you need. Give Jason a call to help make your mailing list a smashing success!

How Does Google Work?

Google’s mission is to organize the world’s information and make it universally accessible, but how does it work?

First, Google scans web pages to discover new information. Based on the site’s keywords, Google will add the site to an index for quick reference. Also, Google looks for and follows links to find more web pages.

What is a keyword?

Keywords are the terms users provide in search engines to find information. Google uses keywords or search terms to generate results with the most relevant content. When a user types in a keyword phrase, Google looks at its index for sites that contain that phrase. While there is synonym and spelling detection, the “best result for you” will likely contain the exact phrase searched.

How does Google rank pages?

Google’s original patent is the PageRank algorithm. This method determines the authority of your website based on the number of other websites linking to yours. Link value is weighted based on site authority and page rank. In this way, Google determines website popularity and importance based on the number of times a website is mentioned by other authoritative websites.

Ex. Your website is very popular and has lots of people recommending it through links. Google sees these links to your site and determines that you are the expert in the field.

Personalized Search Results

Words mean different things to different people, and it is Google’s goal to provide the best result for YOU. To do this, Google uses over 40 different signals to influence search result pages. Everything from where you are located to your search history are used to personalize search results. This means that different users may receive drastically different results for the same keyword.

Key Take-Aways:

  1. If you don’t know what your customers are searching for, you’ve missed the boat. It is important to consider what search terms customers might use to find your website so you can obtain visitors from your target market.
  2. If you don’t engage in link building activities, Google will not attribute reputation and authority to your website. Build your website’s popularity by actively seeking link referrals (a share button on a social networking site) and reciprocating links from other websites.
  3. There is no ‘Standard Google Search’ anymore. Results are personalized based on location, type of computer and who you are.

Optimized WordPress Permalinks

We have been working with clients to get the most value from their websites. WordPress is a remarkable tool for small businesses who seek a website that performs and will be a maintainable business solution. In our quest to make websites more useful to Humans and Robots (who will then make the web even more useful for Humans!), we sometimes stumble across concepts that immediately work their way into best practice. Here is one of these circumstances.

Recommended by WordPress is the URL structure: http://domain.com/2011/10/7/title-of-my-post/

This URL construction makes sense for a Blog, where information is most relevant because of its recency. However, WordPress has evolved beyond a blogging platform into a true content management system. Because of this, Picobarn is now adopting a new standard for WordPress Permalinks on all new sites created.

Recommended By Picobarn: http://domain.com/Post_ID/Category/Post-Title/
Or: http://domain.com/34/topic/sub-topic/title-of-my-post/

There are a number of advantages here:

  1. Users are less likely to disqualify information because of recency bias – especially in cases where recency is not as important of a factor to the domain of information.
  2. Because of the way WordPress renders and retrieves post information, using the Post ID first makes WordPress much more efficient.
  3. Displaying category information gives users and search engines more context about how information is organized
The setup:
  1. In the WordPress admin, go to Settings -> Permalinks
  2. Select Custom Structure
  3. Input: /%post_id%/%category%/%postname%/
If you need help Optimizing WordPress, Picobarn can help you!

Congratulations to FourAthens

Four Athens

Athens, Georgia is the new home to FourAthens, who hopes to support technology innovation and building a technology economy in Athens.

FourAthens’ grand opening was last night and they will be inviting technology startups to collaborate with others. FourAthens also provides accounting, marketing, legal and technology experience.

We wish FourAthens the best of luck in their mission to reduce technology brain-drain in Athens as well as connecting the existing community.

How-To Submit WordPress Site to Google News

Putting your publisher website on Google News requires the meeting of a rigorous standard. Your site must produce 300-500 words of content daily, have multiple authors and have an archive of posts. As Google News becomes more popular, the competition becomes more competitive and the moderating editors can be more critical. However, across the net a single technical specification has left people scratching their head: “Display a three-digit number. The URL for each article must contain a unique number consisting of at least three digits.” (Source) WordPress uses permeant links that indicate the month, day and year the article was published. What more do you want? Apparently, an article ID must be appended to the WordPress URL structure inorder to conform to Google News’ feed standards.

To set this up in your WordPress website, you need to go to your Dashboard, Settings, Permalinks and use a custom permalink like this: /%postname%/%post_id%/

We found this answer from the Australian WordPress firm OM4.

Picobarn – Website Services

Website Design. Website Optimization. Online Marketing. Online Advertising. Website Hosting. Wordpress Websites
174 Cleveland Ave
Athens, GA 30601
Phone: 706-363-0713